潮流
Trends are never accidents. KURIO decodes the design logic and business thinking behind IPs, brands, and the objects everyone suddenly wants. Understanding a trend isn't about chasing it, it's about knowing why you're drawn to it.
潮流Why People Happily Pay for Chiikawa: The Economics of Cute
In 2020, an anonymous illustrator drew a teary-eyed little creature on Twitter. Five years later, Chiikawa character mer
潮流Movie Merch Jackets Hit the Streets Faster Than Trailers: How Fashion Became the Ultimate Promotion
Chalamet's new film 'Marty Supreme' jacket took over the streets before the trailer even dropped. Everyone wearing it is
潮流Toy Story x Racing: When Childhood IP Enters Speed Culture
Aston Martin F1 x Pixar official collaboration — Buzz Lightyear enters the F1 paddock. When childhood IP enters speed cu
潮流THE FIRST TAKE: The Secret Behind One-Take's Global Conquest
Japan's YouTube music project THE FIRST TAKE has one rule: one microphone, one chance, zero editing. With over 10 millio
潮流YUKIO the Snow Boy: Why Gen Z Fell in Love with a Deadpan Face
Japanese character YUKIO (Snow Boy) went viral across Japan's souvenir market with his signature deadpan expression, spa
潮流Toyota Mobi: A Self-Driving Concept Car Designed for Kids Is Redefining Childhood Freedom
Toyota unveiled Mobi, a self-driving concept car for children, at the 2025 Japan Mobility Show. The bubble-shaped vehicl